we were invited to present a graphic design proposal for a book about the arthur casas studio.
the aim of the book was to highlight the studioâ€™s architectural production and its diversity of scalesâ€”the studio produces everything from cutlery to urban projects.
the picture here is a representation of our proposed cover: ten greaseproof paper dustjackets in overlap, each with a black margin and silkscreen printed title. as a reference to this plurality of scales, the white box of the title was reduced in size on each dustjacket, so that the transparency created a sense of depth. Â
In fact, the cover derived from the concept for the book as a whole.
the book was to be a 25x25cm square, with the projects ordered by scale, from the smallest to the largest. The scale of each project was to be represented using the book itself as a measure.
each project opened with a page-sized square with another square inside it indicating the scale of the project.
here is the proposal for the contents page, a follow-through on the cover, and a visual idea of the graphic concept of the book. Â
here is the opening of a project featuring plans in 1:200 scale. The black box in the middle is the white square in 1:200 scale.
as the book would contain a range of different sized objects, from items of furniture to whole residences and large buildings, the black square could be as large as 1:1 or as imperceptibly tiny as 1:1000 or 2000.
on the heading on the left-hand page is the title of the project in portuguese, the title in english, the page number and the title of the book. On the page to the right is a graphic and numerical representation of the scale: 1, 2, 5 and 10m. Â
following the opening came a page of text (portuguese and english) and a sequence of images. Â
last but not least, the plans, in 1:200 scale.
unfortunately, our project was not approved and the book did not go ahead. Â