Estúdio Lógos

cartographic logo system for the world creativity and innovation day.

in 2018, the world crativity and innovation day events were for the first time part of an official un date.

the group that organizes the activities in brazil invited us to design a logo for the date.

we came up with a system that generates a unique logo for each city in the world.

the starting point was a globe divided by 3 axes and colored with primary overlapping colors.

each city is the centre of an azimuthal projection map – the world as seen by different locations.

the color areas resulting from this projection make that city’s logo.

the system can be endlessly expanded: for each latitude/longitude there is a unique logo.

we believe the system as a whole expresses connections and exchanges, a totality with internal differences.