Estúdio Lógos

casa azul designed a cultural programming tent in usp and the visual identity needed to predict the possibility of the participation of students and the public in the graphic production.

we made a manual, proposing for the standard a marking grid and a modular typography, so that the creation of the posters would happen in open workshops using varied techniques. the pieces created this way will be totally different, but will have a common identify.  

the tent's logo consists solely on the application of the grid and the modular typography.     

initially, the tent would also have an abbreviated logo, which could have different forms.

the modular font would always be used for the highlights, and helvetica would be used for the text with a smaller body.  

we designed a standard-poster in a1 format, which would be printed in offset before the beginning of the programming.

for each event or programming period, parts of the pieces would be used to print new layers of content. 

in the manual, we made some illustrative examples of posters using this standard; always exploring the overlapping of colors generated by the grid in cyan.