text presented to the poster contest for rio de janeiro as a world cup host city:
1. from a distance, a classic shape in poster design: the composition dominated by the circle that attracts and captures our attention. circle – world. circle – football ball.
2. looking closer one becomes aware: instead of references to postcards devoid of meaning or just to nature, a reference to the built city, and to graphic design itself in the built city. the curves on the carioca promenades as a synthesis of brazilian culture: the lightness of the music, the free forms in architecture, the reconstructions of the territory by civilization, a possible man-nature harmony.
3. looking even closer, the geometry in the promenade is deconstructed and revealed: it is made solely of black and white circle (here in blue to strengthen the lightness). the object made common by everyday life is revealed in a new and surprising way, and the cycle is closed with the return to the circles (now in movement): 1. circle (world) – 2. copacabana promenade (brasil, rio de janeiro) – 3. circles (balls, footballs).