Estúdio Lógos

based on the raw material, we proposed a script for the photos, selected the pictures with the photographer julieta benoit, and designed this poster-book.

the closed format is a booklet in near-3/4 proportion: 120 x 164 mm.

the black stripe indicates where an elastic band would close the booklet, and the white stripes, a dustjacket that would protect the booklet and carry the introductory text on the back cover.  

the photographs are all of são paulo and explore images, shadows, reflections and illusions. we organized the photos by moving from the most ‘figurative’ (simple, with more readily identifiable objects) to the most ‘abstract’ (full of layers), as if the reader were slowly disappearing into a cave, where the distinction between thing and image, real and reflection, becomes increasingly blurred and tenuous.

the booklet was to consist of 8 sequential accordion panels (4 of which can be seen here), with 4 2x3-size photos on each, together composing a 32-picture narrative.   

the backs of the 8 panels were used to compose a single, large photo measuring 1312 x 960 mm (approx. two 66 x 96 pages).

the image at once complements and stands apart from the narrative, which ends with greenery and a blue sky. this photo superposes the reflection of the famous copan building, a são paulo landmark, over a view of a tree reaching skyward.

the cover of the first panel, which looks like a pure blue designed by us, is in fact taken from the top right-hand corner of this picture.