Estúdio Lógos

carlos drummond de andrade was the awarded author at flip 2012, and we were responsible for the exhibition's graphic design.

the curatorship, coordinated by miguel conde, divided the exhibition chronologically in modules identified by contradictions, as the 'provincial cosmopolitan' and the 'metaphysical materialist'.

exploring the idea of contradiction, we identified the languages (portuguese and english), as negative and positive text.

here, the 4 faces of the exhibition's information tower, with the title divided in portuguese and english.

in here, on the left of the image, the exhibition's presentation wall, with the title divided and the introductory texts.  

the curators always chose a couple of images for each module, exposing the period's contradiction.

the expographic project, done by alvaro razuk, created the modules as mdf structures loose in space, each with a vertical glass panel to receive the synthesis images, one next to the other.

our proposal was to divide the images between the glass panel and the side of the mdf tables. in this way each image is only read entirely from a specific point of view, and depending on the reader's position, the two contradictory images blend together.

the other view of the exhibition's first module.

besides the images, the glass panels were given the dates that framed each module and a presentation text on the period - always having portuguese in one side and english on the other, again using the languages as opposites.

the tables had reproductions of documents, phrases written by drummond and other authors and some audio poems read by the author himself.

broad view of the first room, containing the presentation wall and the two first modules.

in the back to the left the exhibition's entrance and, to the right, the second room. 

broad view of the second room.  

in some cases, the synthesis-images themselves were the reproductions of documents, as seen on module 3, drummond's text on the newspaper.  

module 4 in the foreground, and module 3 in the background.

photos by leonardo finotti.