we created the visual identity for estúdio oca, a small music center opening up in pinheiros, são paulo.
to avoid repetition, our idea was to create a visual identity for the space as opposed to a logo.
this identity hinges around some formal play on the word ‘oca’, which means ‘hollow’ in portuguese. we led with a large black ‘o’ set against a white background that becomes, in turn, the black background for some text in white.
for the institutional items, this ‘o’ suggested both the ‘o’ in ‘oca’ and the notion of a hollow, the emptiness within the ring.
here is a silk-screened card in a5 format which we produced to divulge the visual identity on opening night.
on the business card, we used the ‘o’ in the vertical.
at the same time as the cards, we also produced 3 digital invitations to the 3 inaugural events.
our initial proposal was that the invitations be printed with a fold in them, so that the number only appeared at the end of the reading.