the 2014 annual was a double-issue for january and february, as in previous years.
we had already taken time as the graphic ‘theme’ for the previous edition of the almanac, with a calendar dustjacket (as it was the first issue of the year and would spend the next twelve months on the newsstand). we stuck with this concept for the 2014 edition, though we took it that little bit further.
The theme of this edition was ‘second homes’, so, instead of the sun on the 2013 cover, we opted for the moon here, with each of the 20 projects presented in the edition represented on the dustjacket by a lunar phase.
unlike the continuous gradient used on the back cover of the previous year’s edition, this time we went for clearly defined lines.
we tried to unify the whole issue around this graphic theme by dividing the circle into 20 beams on the cover, a structure that ensured different tones for each sliver of moon on the dustjacket. This structure of radiating lines became an element of continuity in each segment of the annual.
the graphic theme of the edition hinged around exploring the design possibilities of silver lines.
as in the 2013 edition, the dustjacket folds out as a calendar—this time arranged around lunar phases.
time ticks its way around the circle, from the outside in. The irregular intervals create disjointed columns with only the 4 corresponding to the phases of the moon remaining intact and aligned.
the background was printed in silver and cyan blue, with text negativized on the cyan to reveal the silver underneath.
the first page of the contents section, showing some of the edition’s linear compositions.
The second page of the contents section, showing some more complex linear compositions and the projects circle
the bamboo page is a staple of each edition, in which the company divulges its other projects besides the magazine, such as the website and videos, etc.
the graphic identity of this section always has lines converging upon the theme, so it fit perfectly with the almanac, with no need for changes. in this edition, the theme was ‘videos’ and the highlight an interview with paulo mendes da rocha (the top line of images).
on the next page we ran an advert commemorating the if communication design award received for the previous year’s annual.
in this section, 7 architects were invited to make 7 recommendations—a color, a city, an object, an artist, an architect, a plant and ‘something to take to a desert island’.
the opening ran the names of the contributors (each with his or her own color) and an overlap of the 7 line compositions from their respective pages.
on each architect’s page, lines connected the question to the image representing the answers.
this is marcio kogan’s page.
for this piece on travel, we designed a world map (made out of lines), which covered the whole two-page spread. a photo was plotted on this map for each of the destinations covered.
unfortunately, after the edition’s advertising was factored in, this spread had to be divided into two simple pages
guilherme wisnik wrote about lina bo bardi, who would have turned 100 in 2014.
entitled ‘anthropophagy on its head’, the piece spoke of a european’s appropriation of folksy cultural elements from Brazil’s northeast. we tried to dialogue with that by pitting the organic (bardi’s blob-like windows in the sesc pompeia building) against the cartesian lines.
in another section similar to the one with the 7 architects (above), some designers were interviewed about their thoughts on the future of design.
once again, the opening featured an overlapping of the designs used in the subsequent pages.
unlike on the architect pages, however, here the lines do not serve to indicate the items, but are rather drawn from them to create a compositional overlap.
the same procedure gave rise to the composition for this piece on the architecture of roberto loeb.
here we take our lead from the monumental visual properties of corridors, walkways and paths to evince the perspective of the main photo.
as the report had a third, single page as well, we decided to indicate that by bleeding the lines right.
lastly, as mentioned earlier, we maintained the calendar idea from the 2013 edition in the projects section, only this time we tried to tighten the association between the projects and the temporal markers.
in 2013, the calendar was circular and the projects were indicated by horizontal bars that made their way down the page. this time, we brought the circular calendar and clock-like diagonals into the magazine itself.
each project corresponded to a circle and diagonal beam.
so each project page carried the corresponding moon and the diagonal perpendicular to its beam.
the part of the page occupied by the moon was always left blank, and the white backgrounds were kept as clean as possible so as to accentuate the diagonal lines.
here is one of the first projects, by andrade morettin, with the moon in the top right-hand portion of the page
when the moon was at mid-page level, by way of transition, we split the content into an upper and lower segment, so as not to overburden any one part of the page.
the brasil arquitetura page is a good example.
by the following project (carlos motta), the moon had slipped into the lower half of the page, so the images were shifted into the top half.
by the last project (una arquitetos), the moon had risen back into the top.
this edition of the almanac included another publication—a decoration guide to 14 brazilian cities. the guides included as local supplements to earlier almanacs were discontinued in 2013, and were here pooled together to form a single magazine-format publication.
for the cover, we created an illustration that superposes 15 houses in the almanac’s pantone silver and the colors selected to identify each of the 14 cities.
here is the guide’s presentation and contents page, which makes the meaning of the cover’s color-code even clearer.
The opening of each city section ran the same composition with all other colors suppressed save for the one used to indicate the city in question. the page shown here presents the architect bel lobo and her tips and recommendations for rio de janeiro.
following the opening was a double-page spread full of thematic tips (gastronomy, fashion, etc.) and the commercial pages (introducing the decoration stores).