as in the previous issue, we continued to experiment with the results of interaction between pantone (in this case light blue) and cmyk.
on the cover, a wave in cyan blue set against a pantone background resulted in three tones. each part of the text is negativized in one of these tones.
this cover broke a number of paradigms for the magazine—the background bleeds, part of the title line is negativized, and the customary grey is gone.
quilherme wisnik’s column was about what são paulo could have been, but failed to become—the abortion of an urbanistic plan for paulista avenue and the construction of the minhocão stilted expressway are the arch symbols of this missed opportunity.
the shift from white to blue and blue to a dirty black illustrated this decadence.
as on the cover, we played with the text, negativizing some of it in pantone and another part in black.
for this piece on the 30th anniversary of the videobrasil art festival, we used stills to compose short sequences
for the opening of the projects section we reused a design produced for a poster competition about rio de janeiro.
the wavy promenade of copacabana is here decomposed into circles. Once again, pantone blue and cyan overlap, creating a third tone of blue.
the theme of issue 31 was the beach, so we used pantone lime green.
exploring the consequences of the last cover, on which we changed the title line, we decided to eliminate the grey and expand the use of pantone. This meant that color would come to carry a lot more weight on subsequent covers.
once again, we played with the interaction of pantone and cymk, with special emphasis on cyan. on the cover, an image of rippling sands is superimposed upon the photo of one of the houses presented in this issue’s projects section.
The contents page for this issue was a double spread, something that had become increasingly rare.
initially, we worked on cover proposals in which pantone meant sea and cyan meant sky. one of these experiments was this checkered image, which ended up being used in the projects section opening.