we were invited to present a graphic design proposal for a book about the arthur casas studio.
the aim of the book was to highlight the studio’s architectural production and its diversity of scales—the studio produces everything from cutlery to urban projects.
the picture here is a representation of our proposed cover: ten greaseproof paper dustjackets in overlap, each with a black margin and silkscreen printed title. as a reference to this plurality of scales, the white box of the title was reduced in size on each dustjacket, so that the transparency created a sense of depth.
In fact, the cover derived from the concept for the book as a whole.
the book was to be a 25x25cm square, with the projects ordered by scale, from the smallest to the largest. The scale of each project was to be represented using the book itself as a measure.
each project opened with a page-sized square with another square inside it indicating the scale of the project.
here is the proposal for the contents page, a follow-through on the cover, and a visual idea of the graphic concept of the book.
here is the opening of a project featuring plans in 1:200 scale. The black box in the middle is the white square in 1:200 scale.
as the book would contain a range of different sized objects, from items of furniture to whole residences and large buildings, the black square could be as large as 1:1 or as imperceptibly tiny as 1:1000 or 2000.
on the heading on the left-hand page is the title of the project in portuguese, the title in english, the page number and the title of the book. On the page to the right is a graphic and numerical representation of the scale: 1, 2, 5 and 10m.
following the opening came a page of text (portuguese and english) and a sequence of images.
last but not least, the plans, in 1:200 scale.
unfortunately, our project was not approved and the book did not go ahead.